In 2021, followers (across Facebook, Twitter, Instagram, YouTube, Tiktok, Snapchat, Twitch and Chinese social platforms) were up 40% to 49.1m, video views up 50% to 7bn and total engagement up 74% to 1.5bn. We now have 49.1m total followers and have seen the highest engagement rate with social posts compared to other major sports in 2021. Once again Formula 1 was the fastest growing major sports league on the planet in terms of follower growth in 2021. Our fans reacted to the season, new formats, and new venues, very positively and Formula 1 has seen growth in our TV audiences and on our digital platforms. Verstappen was crowned World Drivers’ Champion with Mercedes clinching an eighth Constructors’ title. The season was thrilling for all our fans around the world, with the final Grand Prix in Abu Dhabi being the championship decider with drivers Max Verstappen and Lewis Hamilton both going into the race on equal points. The season included new venues and a revised format at three races with the new Sprint events. In 2021 Formula 1 successfully and safely delivered a record-breaking 22-race calendar despite the global pandemic still presenting challenges around the world.
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